Who is ACHAB?
We are a team of creatives who – like Moby Dick’s Captain Achab- are fuelled by an obsession and a relentless pull toward the unknown. The captain, Achab, is a bike aficionado born in Ferrara, Italy currently calling Miami, USA home, after hiding in Amsterdam for long time. By day, he works in marketing and by night can be found on one of his 13 bikes or chasing after his wife and two children.
Why ACHAB Biciclette?
“Because Captain Achab’s leg, his sulkiness, his dissatisfaction, his stubbornness and his egocentricity are the sum of what we become at his age, after a life of waiting and delusion. Because the White Whale is one of the best metaphors for the Unknown, the cause and the
instrument of our fear, the great Bad Mother, death".